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Universiti Putra Malaysia
Sabtu - 25 Februari 2017
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Programme - Safe Kids on Road
Safe Kids Malaysia UPM Initiative and Programs

Safe Kids on Road (Road Safety Education and Helmet Initiative for Kids)
Safe Kids Malaysia UPM was appointed to the National Road Safety Council of Malaysia (Majlis Keselamatan Jalan Raya Malaysia - MKJR) in 2013 and primarily works on road safety issues involving children. In addition, Safe Kids Malaysia UPM is also a member of the Global Alliance of NGOs on Road Safety since 2013 and beginning 2016 became a Global Alliance Road Safety Advocate actively advocating road safety. Safe Kids Malaysia UPM was appointed as an Expert Panel to review the Road Safety Education Module for Primary and Secondary Schools in Malaysia by Malaysian Institute of Road Safety Research (MIROS) in 2016.

The number of road crashes in Malaysia standards alarmingly at 489,606 which results in 6706 road deaths for the year 2015. From this road death figures, 62.6% involved motorcyclist and pillion riders. 56.4% of the motorcycle user deaths are contributed mainly from head injuries and followed secondly 29.6% by multiple injuries which may include head injury. Thus road deaths for motorcyclist from head injuries is anywhere from 56.4% to 86.0% (PDRM, 2016 – Statistical Report Road Accident Malaysia – 2015). One of the effective safety product to prevent and reduce deaths and injuries for a motorcyclist is by using a Motorcycle Safety Helmet which has a potential to decrease risk and severity of injuries by about 72% and decreases the likelihood of death by up to 39%.

Safe Kids Malaysia Universiti Putra Malaysia joined hands together with Road Safety Department of Malaysia (JKJR) with their Motorcycle Child Helmet Initiative towards preventing and reducing injuries and death among child pillion riders traveling on motorcycle to school. Motorcycle Child Helmet is seen as a Vaccine to prevent head injuries among child pillion riders. Through this initiative, Safe Kids Malaysia, UPM provides complimentary child helmets with SIRIM label through the funding obtained from Safe Kids Worldwide USA and Halliburton Charitable Foundation USA for the children to obtain full safety benefits while commuting by bike to school. The initiative by Safe Kids Malaysia UPM and JKJR Malaysia is in line to reach the targets of the Sustainable Development Goal (SDG) 3.6 by United Nation to halve road deaths and injuries by 2020 and SDG 11.2 to improve road safety among vulnerable road users focusing on children by 2030.

Safe Kids Malaysia UPM is actively engaged by local Medias (Television, Radio and Print Medias) to share information about road safety with the public.

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